New Music Biz 101: Facebook (Part 2)
posted in: Features
In Facebook (Part 1) we discussed a few important tips to help expand your Facebook fan base. In this week’s blog, we’ll discuss strategies to help increase conversion rates to fandom on Facebook. Driving more traffic to your page can be difficult. You want to be sure that you’re able to capitalize upon your efforts.
One of the best ways to increase your conversion rates to fandom on Facebook is by creating a custom Facebook tab. To create a tab in Facebook, you’ll need to have a basic understanding of Facebook’s native coding language, FBML. We won’t go too deep into this today, but we’ll go over the basic features you should include on your page. That way, you’ll have the essentials when getting someone to help you create the page.
- Your page is all about the music. Be sure there is an easy way to listen to your music quickly. Whether it’s a link to a Web site where potential fans can stream a song, a YouTube video embedded on the page or, better yet, a system where someone can download a track in exchange for an email address, you need to have a way for fans to experience your art.
- Call to action. Make sure your landing page has a clear call to action to join”an arrow pointing to the Like button, a message at the bottom of the page, even an embedded video explaining why someone should join. Give fans a reason to connect with you!
- Visual representation. Show the viewer what you and your music is all about. Literally. Include pictures of you and your band showing off a bit of your personality, or create a look and feel to the page that goes along well with your style of music.
- Link up. Make sure you link to your other social media profiles and Web site. You want your fans to connect with you on as many levels as possible!
- Use analytics. Information about where your fans are coming from and where they’re going once they hit your landing page is really important. Here’s a great post about how to set up Google analytics on your Facebook landing page from SocialMediaExaminer.com
Be sure to make your page the default tab for new viewers. You can change this in the page settings on Facebook. Here are a few landing pages to take a look at that we think do a pretty good job incorporating some or all of the points above: