New Music Biz 101: Mobile Applications
posted in: Features
In today’s day and age, technology allows artists the opportunity to be in a lot of locations where their fans hang out. The increase in smartphones, for one, has made the idea of being everywhere your fans are, quite literal. Today, artists are empowered to stay connected to their to those that support them, and engage them on a meaningful level from anywhere.
You know you can use Facebook to engage your fans from your smartphone, but the lack of branding opportunities perhaps makes the experience less than what it could be. Fortunately, there are a few businesses out there that work with their clients to create smartphone applications that represent the artists brand image and allows them to engage directly with their fan base. One such company is Mobile Backstage.
Mobile Backstage is an individually branded social application for bands and artists to interact directly with their devoted fans via mobile. The application offers the fan a focused way to interact with the artist, undisturbed by the often times distracting social media sites. The application immerses the fan in your own brand and your own image.
Some of the features include:
- Sharing – Create and share exclusive media to your most committed fans
- Music “ Interactive discography, in-app listening and easy shopping prompts via iTunes
- Visual “ A tailored look and feel for each customer
- Fan Interaction “ Rate and comment on all media, create and share fan media, relevant and real-time feedback and other basic social media features
Tools like this are really great stepping-stones for artists in their revenue-generating careers. The cost of setup isn’t cheap and it is only when you’re gigging consistently and have a nice revenue stream that a tool such as this should be considered. The application cost $75/month to run, and has a $1,516 initial setup cost.
Let us know what you think about these applications. If you have any experience with mobile apps as a Mobile Backstage, share your wisdom!