Behind The Mic: The Power of the "3P"

posted in: Features

With the cost of recording and manufacturing albums these days, many artists are opting to record and release songs in smaller bundles more frequently throughout the year. They are then forced to decide if it’s more beneficial to release a single or an EP.

The perfect middle ground is the “3P.” The 3P derives its name from the combination of “three songs” and “EP.” So what makes this tiny collection of songs so perfect?

From an artist’s perspective, the 3P is much more convenient than making an LP, on nearly every level. If you’re starting from scratch, writing three songs shouldn’t take more than a few weeks. In addition, recording (even with a producer who charges more than most) is significantly cheaper than it would be for an LP. Ultimately, you’re giving more music out than you would for just a single and providing a more in-depth look at your band’s sound.

The 3P is also perfect for sending out with press materials  to booking agents and promoters. You aren’t flooding them with too much material, but you’re providing them with just enough music to show off your style and versatility. It’s also the ideal length for streaming on a Web site and will allow for cheaper album prices that fans will be much more willing to pay.

OurStage artist Justin Branam released a 3P called Introducing Justin Branam in May of last year, which showcased his soulful acoustic songwriting in just under 15 minutes. Though short, the album received rave reviews (and is available for just $2.97 on iTunes!). On the opposite end of the musical spectrum, rapper Bubba Sparxxx released a 3P called Miracle on Gamble Road just two weeks ago, his first new release since May of 2009. In this case, the 3P is being used in between LPs as a way to keep fans satisfied until his next full-length drops.

If you’re short on cash but still want to make a record, look no further than the 3P. Whether you choose to make a cohesive mini-album or have three completely different songs, you’ll be able to give current fans (and future fans) a taste of what you can do!