Behind the Mic: How to Reach the College Crowd

posted in: Features

Even though most of them are broke, college students can make the best fans.

First of all, they probably listen to music more than any other age group. They listen to music while traveling to and from class, hanging out in their dorms, dancing at parties, eating in the dining hall and exercising at the gym. They are also avid listeners of their campus’ radio station.

Secondly, they are social media junkies. They are constantly on Twitter and Facebook, talking about the latest music, movies, television shows and events going on. They love to recommend bands to their friends and they love to promote their favorite bands by wearing their merch.

Kid Cudi performing at Bucknell University

Finally, and most importantly, they love going to shows. Performing on a college campus is a sure-fire way to get your name out there and play to a big crowd that will actually care enough to pay attention.

For these reasons, many artists choose to play free shows on college campuses; some even do full college tours. Playing at colleges is also a great way to make money because many of them will pay you, no matter how many people show up.

Start by making a spreadsheet of colleges you’re interested in playing at and include the email/mailing address  for their booking contact. We recommend using Google Docs so your band can share and edit the list together.

Students at Emerson College's WERS

Next, create a one-sheet with relevant information, including: your band name, a high-quality photo, links to your website(s), a press quote (if available) and an email address and phone number they can reach you at. Make sure your websites are up-to-date and include a full bio and performance videos. Then mail your flyer to all of the schools on your list.

When you book a show, you should then contact that school’s radio station and let them know your band will be playing on their campus. Send them a link to download your music or tell them you would be happy to send a CD to the station. This will allow students at the school to hear your music before you even set foot on campus.

Shay Sinnott of Curry College Radio relies on upcoming bands to run her show, “Hometown Throwdown,” on which she interviews the band and invites them to play acoustic sets on the air. She also books shows for venues in and around her school.  “College DJ’s like myself like to bring new bands into the station for interviews and acoustic performances,” says Sinnott. “This gives bands the great opportunity to share their music with a whole new audience. It allows listeners to really get to know up and coming bands, and hear their music stripped down to the core.”

As with all venues, colleges in the same area will most likely scope out the acts their neighbors are hiring. Make sure that when you book a show and perform, you are professional, engaging and polite. Give out free merch (college students can’t resist free stuff!) and talk to new fans after your set. Send a thank you email to the booking contact after the show and tell the school you would love to return for another show in the future. If you’ve done all of this well, you’re sure to be back for another show!