Behind the Mic: The Power of Webcasting
posted in: Features
Did you know that you can introduce your band and your music to a multitude of new fans without even leaving your couch?
Webcasting is the newest trend for both upcoming and established artists. With a webcam and sites like Stickam or LiveStream, you can stream live video right from your computer, making your fans feel like they’re right there with you.
Though some fans would certainly be content to sit and watch you talk to them, there are plenty of creative ways to make your webcast sessions more fun and interactive. Engage in question & answer sessions, perform an acoustic set (ask for requests!) or give away merch or codes for free downloads. Most importantly, you can have fun with your fans, encourage them to help promote and thank them for spending time with you.
Watching Hanson's LiveStream webcast is as good as being in the front row...almost.
Chances are, you’ll also have a handful of passing visitors to your webcast who have never heard of your band. Remember to engage them as well, as your stream can instantly make them a fan. Ask them to check out your Web sites, add you as a friend and sign up for your mailing list. As a virtually unknown band, this is an easy way to start building a national fan base.
With a laptop, the opportunities for webcasting are endless. If you really want to make your fans feel like they’re part of the action, stream webcasts from shows, interviews, photo shoots and road trips.
Take a tip from our friends in HANSON. Their Web site has an entire section dedicated to webcasts, called aLive@hnet. From this page, the band webcasts their sets, meet and greets with fans and tour videos. They’ve also been streaming interviews with their opening acts, which were selected right here on OurStage (check out their interview with Delta Rae below)!
There really is no better way to bring your fans into your world than to run live webcasts. It will let you get to know your fans on a personal level, and nothing is better than making your fans feel like they’re your friends.
Sound off, music lovers: Which bands out there are doing the best webcasts?