360-Degrees Of The Black Eyed Peas
posted in: Music News
So your friends cut you off from your I Am T-Pain app after they got sick of your excessive autotuning? Don’t worry! On January 24, Black Eyed Peas frontman will.i.am introduced the latest iPhone app designed to help fans get involved in their music.
The app, BEP360, is the first release from will.i.am’s newly-established company will.i.apps, and is available for $2.99 on the iPad, iPhone and iPod touch. It was developed by will.i.apps and Metaio, a company that develops augmented reality software. The first app of its kind, BEP360 gives fans the ability to control a 360° music video for the Peas’ The Time (Dirty Bit). It allows users to fully immerse themselves in video by swinging their phone around an axis. The app also gives users a chance to direct a virtual photo shoot with will.i.am and bandmates Fergie, apl.de.ap and Taboo. Other features include a Black Eyed Peas-inspired puzzle game and the ability to view and share comments with other BEP360 users.
According to a January 24 press release, the new Black Eyed Peas app will allow artists to connect with their fans on another level. Will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording, will.i.am explains. The release also states that BEP360 is only the first of several upcoming applications from will.i.apps that will converge the worlds of creativity, music and advanced digital technologies. Of course, we’d expect nothing less from a guy who recently signed on as Intel’s new Director of Creative Innovation. And hey “ maybe the app will distract people from the Peas’ underwhelming Super Bowl performance.
For more information about will.i.apps and BEP360, check out the company’s Web site.