Björk: Technologic 'Biophilia'

posted in: Music News

In a forward-thinking move, Bjí¶rk has teamed up with a group of programmers and designers to launch her new album in a new format: as an iPad app. As described in its iTunes app store page, “Biophilia is an extraordinary and innovative multimedia exploration of music, nature and technology by the musician Bjí¶rk.” The album is visualized as a galaxy, and the individual tracks are scattered in different star constellations (acquired as in-app purchases). Within each track there are multiple assorted goodies; features range from games and interactive artwork to music notation and lyrics. Whether you’re a casual listener or a professional musician, there’s something there for you.

Bjí¶rk has always been an artist known for being ahead of the game. And, in this case, she isn’t just giving us art: this is music, technology and science, all packaged into a one beautiful bundle. The question is how long will it take before other artists adapt a similar method to their own releases? Is it only a matter of time until the app store is flooded with mediocre attempts to capitalize on this new format as an innovative marketing tool? Or will this present itself as another creative outlet for the scores of talented musicians and visual artists? All we can say is that we can’t wait for this to be out and about for the world to explore.

The Biophilia album is set to be released September 26, with each song being released as a single on the iTunes app store independently. The first single, “Crystalline”, was released with a video; treat it as a sneak peak for what’s to come.