The King Is Back
posted in: Music News
That’s right, Elvis Presley will be making a comeback appearance in the performing world once again. Digital Domain Media Group recently announced that it has established an exclusive partnership with Core Media Group to develop a string of entertainment productions featuring a virtual Elvis. Digital Domain was recently recognized for its creation of the Tupac Shakur hologram that surprised show-goers at this year’s Choachella Festival. The simulated Elvis will be seen on film, television, and other media, and is even expected to show at concert performances.
Word of the initial Tupac hologram performance made international headlines and got the buzz started about which former entertainers might be developed next. According to The Hollywood Reporter, Jack Soden, president and CEO of Elvis Presley Enterprises, stated, [Elvis’] lifelong fans will be thrilled all over again, and new audiences will discover the electric experience of Elvis the performer. Soden also expressed his confidence in the partnership of Digital Domain and Core Media Group, which owns the rights to Elvis’ likeness, and that the collaboration would continue the growth of Elvis’ rich legacy all over the world.
Elvis fans still show considerable support for The King, registering 6 million Facebook followers, 70,000 app downloads, and over 5 million unique annual visitors to Elvis.com according to Elvis Presley Enterprises, so featured events are sure to be highly anticipated.
With talk of numerous digital resurrection acts still to be created, it’s clear that the Elvis production is just the start of a whole new paradigm of posthumous entertainers taking the stage once again. For better or worse.