Watch Kanye West Dish On "Cruel Summer" In The Grandest Album Preview Video Of All Time
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Kanye West doesn’t care about media people.
We all know that Mr. West doesn’t do press – following a contentious interview with Matt Lauer Kanye has been boycotting the media. Besides, as he notes in a verse from “Mercy,” he, “don’t do no press but I get the most press, kid.”
The stance hasn’t really hurt his career thus far. In fact, some are saying that West is having the best hot streak in rap history. But it seems that Kanye was also compelled to give some insight into the recording process and sound of his upcoming album/G.O.O.D. Music coming out party Cruel Summer. That’s why he felt compelled to put out a video talking about the album. But who better to ask questions of West, to probe the mind of the gifted producer/rapper, then himself?
Ok, ok. So the video isn’t quite Kanye interviewing himself as other outlets have claimed. I mean, presumably there’s someone else in the room with Kanye asking him the questions. The idea of Kanye sitting in a dark room with just a camera, by himself, with maybe a pad of paper with some notes on it, staring into a mirror to pose questions is rather delightful. Though there’s no evidence of any mirrors in the video so let’s give him the benefit of the doubt. That said, he has given himself an autograph before.
Check out the video, replete with panoramic black and white shots of waves crashing but no Kim Kardashian cameo, below.
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