Don't Call It A Comeback: Check Out The New MySpace

posted in: Music News

When Justin Timberlake took ownership stake in MySpace following the site’s acquisition by Specific Media, we weren’t sure whether the pop star had a brilliant idea up his sleeve, or whether he just wanted a million dollar personal server to store all of his selfie mirror shots. Thankfully, JT has spared the world from any more swoopy-haired profile pictures, choosing instead to steer the former social media giant towards a beautiful new design emblazoned all over with, yes, himself. A new promotional video posted yesterday shows the redesigned MySpace in action; huge, high-definition profile pictures move effortlessly across the screen, streaming videos play smoothly in the background, and Timberlake’s frozen, smiling mug appears at almost every turn like a creepy uncle who won’t leave you alone at Thanksgiving.

In addition to providing a personal view of the inside of Timberlake’s own MySpace page (spoiler alert: he likes music), the video shows some pretty powerful-looking artist features, such as Google Analytics-style fan metrics and a direct messaging option to current listeners. Though MySpace is no longer a blocky atrocity that looks like the product of a remedial seventh grade computer science class, the big question is whether a complete redesign can salvage this almost forgotten brand from the brink of relevancy. MySpace was a great destination for bands and fans back in the mid 2000s, but with so many other options now available, do the kids still care anymore?

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