Happy Birthday: iTunes Turns 10

posted in: Music News

Eleven years ago, if you wanted new music, you needed to stream it online (if you had a fast enough Internet connection), or blindly purchase new albums in stores and hope the full-length was as good as the single. Napster was a thing, as was bit torrent, but neither was as large a presence as they are now. The music industry knew it had to change before the illegal realm passed the commercial world, and so ten years ago yesterday (April 28) iTunes was born.

Opinions of the software and service continue to vary wildly, but there is no denying that iTunes is a prominent force in the music industry. Ten years after its launch, it continues to outpace the competition, even if some of the updates have been met with widespread criticism, and no app or product is currently poised to dethrone it anytime soon.

To celebrate iTunes hitting the decade mark, Apple put together highlights from the product’s life up to this point. Click here to check out their efforts.