Chief Keef Debuts "Ight Doe"

posted in: Music NewsUrban

Chicago native Chief Keef has once again found his way into the OS headlines with the release of a brand new song and music video.

If our math is correct, Chief Keef has released nearly two dozen music videos in 2013. He discovered in 2012 that marketing new singles with videos, even ones seemingly filmed in an afternoon, garnered far more attention than the typical MP3 release… and he never looked back. His latest, “Ight Doe,” is one of the most radio-ready tracks we’ve heard in awhile. The lyrics are your typical bars on violence, money, and women, but the overall production and delivery is miles ahead of the young rapper’s earlier work. You can view the video below.

There is no denying that Chicago hip-hop has a sound all its own, and at this point no person better represents that sound than Chief Keef. He may not have the deepest lyrics you’ve heard, but the pictures he paints with them are as vibrant as any you’re likely to find.

Chief Keef is supposedly planning a new mixtape before the end of 2013, but at this time no specific release information has been made available. We’ll update you as soon as more details begin to surface.