Archive for the 'How To' Category

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HOW TO WIN A GRAMMY

OSBlog_HowTo_GrammyYou know you’ve been rehearsing your acceptance speech for years… “I’d like to thank the Recording Academy and my fans for all their support …” But invariably your reverie is interrupted by your mom calling you for dinner, or your boss walking by your cubicle, or your significant other telling you to shut up and go to sleep.

It might be kind of nice to get your GRAMMY award speech out of your head and into real time, right? But how?

There’s no direct route to a GRAMMY, but there is a process. And where there’s a process, there’s a way. Here’s how it works, and how you might be able to work the system.

It all starts with members of the Recording Academy. These people fall into one of three categories: voting members, associate members and student members. “Voting members” are music professionals (creative and technical) with credits on at least six commercially released tracks. Think vocalists, conductors, producers, arrangers, songwriters, etc. “Associates” are recording industry professionals like entertainment attorneys, record label staff, artist managers, etc. And “student members” are just that — college students pursuing a career in the music industry (either on the performance or the business side).

Though all three can submit the recordings they believe are worthy of GRAMMY nominations, only voting members can elevate a recording from the bog of submissions to the upper echelon of nominations, and then eventually, the inner sanctum of awards. (Note: In addition to Recording Academy members, record companies are allowed to submit recordings for consideration, but are not allowed to vote.)

To be submitted for consideration by voting members, you need to meet some somewhat ambiguous criteria, but in general the basic rule is that your recording must have been released for sale with general US distribution between October 1 and August 31 of the eligibility year.

Blockbuster artists who are signed to a major music label face an easier path to Grammydom due to their exposure, their vast support team and the many industry connections that come with both. This is why an artist like Beyonce will inevitably win over the house band at your favorite bar. The path less taken (because it’s virtually a 90-degree uphill battle) is to spread your recording virally throughout the labyrinthine network of Recording Academy members and hope that it catches on like “Chocolate Rain.” That means it requires a herculean marketing and PR effort, which is something that many smaller artists simply don’t have the time or the manpower to handle on their own.

But maybe you’re the exception. So here’s what you do — become a non-voting member of the Recording Academy. Go to as many events in your chapter as you can possibly handle. And look for ways to market your recording to the people who matter. Example: Invite chapter members to a live performance and supply attendees with copies of your CDs for their GRAMMY consideration.)

Who knows, maybe one day you can trade that hairbrush in for a real mic and finally deliver your acceptance speech. And, if you’re lucky, maybe Kanye will even let you finish.

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HOW TO GET ROYALTIES

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Writing and performing music is rewarding enough without ever making a dime. . . right?
Eff, no! If you’re like most serious musicians, you want to be able to support yourself solely on your music. Sure, chances are you’re not going to be on a yacht popping bottles of Cristal anytime soon, but you can at least start making some decent money (and get great exposure) by copywriting and licensing your music.

If that sounds like a lot of paperwork, rest assured it’s not. There are several huge organizations who will handle the whole business end of tracking your music and making sure you get paid anytime one of your songs is played in a public medium. All you have to do is register with one of the three performing rights organizations in the U.S. —ASCAP, BMI and SESAC. All are similar in that they work as middlemen between you (the artist) and the organization interested in licensing your music (television and radio stations and networks, websites, ringtones and ringbacks, satellite audio services like XM and Sirius, nightclubs, discos, hotels, bars, restaurants and other venues, digital jukeboxes and live concerts).

Getting yourself in a position to make money off your music is easy. Here are the steps:

• Register with ASCAP, BMI or SESAC. You can do this online for a $50 fee typically. All three disburse royalties quarterly.

• Register with Nielson Soundscan. It’s free, and allows you to track the sales of your hard-copy products (provided you put the Soundscan bar code on your packaging.) Each time your CD, DVD, etc., is scanned, the sale is logged by both Nielson and ASCAP, BMI and SESAC, so you’re sure to get paid.

Seems simple, right? Well, it is. And you can keep track of all your royalties online so you know what to expect when paytime comes around. Even if you’re not making enough to buy a house in the Hollywood Hills, you might be able to at least pay your electric bill. And that’s a start.
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HOW TO SHOWCASE FOR INDUSTRY

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If you’ve got a decent demo, you’re probably itching to get it into the hands of the right people at the right places. But before you go sending your music into the black hole that is a label’s A&R department, consider this: Instead of wasting postage by mailing unsolicited material to ambivalent parties, why not organize a showcase? Think about it—your live show is your strongest selling point. It also allows you to connect with industry folk face-to-face instead of through email or over the phone. Besides, at the end of the day these people all want to see how good you are without the gloss of studio production and to see how many people you can draw.

Whether you’re trying to win a record deal, land a publicist or booking agent or beef up your press kit with some good reviews, a showcase is a powerful tool of persuasion. Here’s how to put on a good one and reap the benefits.

Put together a killer bill. Pick four bands who have a solid fan base and are generating buzz. You’ll want them to be able to bring out as many of their contacts at labels, media outlets and agencies as possible, not to mention their fans. Choosing bands for your showcase is critical, so be strategic. Make sure your lineup is cohesive without being redundant. Don’t pick acts who are going to completely outshine you, or are so bad that they drive all the industry folk away.

Find the right venue. Size and sound are key here. Estimate how large your audience is going to be and find a space that will accommodate everyone and feel full. Make sure the sound system is up to snuff and you’ve got a knowledgeable sound guy—you don’t want to lose any industry interest on a technicality. Also, shoot for a venue that has some cache. Industry people are more likely to show up at a club with an established reputation over some Mexican restaurant with a stage.

Cast a wide net. There’s no use putting on a showcase if you’re playing to only one industry rep. Make sure you invite enough VIPs so that if only a third of them come, it’s still worth the effort. Reach out to everyone on your wish list, and get people to confirm they’re coming. Your showcase should ideally be taking place in a music hub, e.g. New York, L.A., Nashville, Chicago or Austin.

Get your fans (and their friends) to come out. Call in all your favors, beg, plead, do whatever it takes to fill up your venue. Make your showcase free admission. You’re trying to woo industry players, not make a profit.

Bring it. When you step onto that stage, you had better own it. Showcase sets are normally 20-25 minutes, so pick 4-5 numbers that are sure to kick ass. Practice them until your fingers and ears bleed. Make sure your transitions from one song to the next are as seamless and quick as possible. Don’t indulge in unnecessary stage banter, but don’t be too aloof. In general, less is more. Just make sure your “less” is still charming.

Hang out. Industry people are notorious specters, able to slip in and out of audiences without being noticed. Keep a guest list at the door so you can see who actually came. Do a little research before the show so you know what your invitees look like. If you spot some VIPs, greet them, chat them up, maybe even buy them a beer. The more you connect with the industry reps off stage, the better the chance you’ll connect onstage.

As always, follow up. Send a thank you to everyone on your list who came. For those who didn’t, reach out with a “Sorry you couldn’t make it …” and invite them to the next show. If at first you don’t succeed … well, you know the drill.

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HOW TO PUT ON A HOUSE SHOW

OSBlog_HowTo_HouseShowThe term “house show” typically refers to one of two scenarios. The first one is a house party favored by hardcore/punk/rock kids. Usually there’s a band in the living room or basement, a keg on the porch, a lot of noise, a lot of sweat and a lot of bodies passed out on the floor the next morning. The second scenario is a small gathering, almost a private listening party for an acoustic performance. This is the listening party we’re going to help you organize. Though the first type can be fun, there’s a lot less collateral damage and a lot more attention on your performance (generally speaking) with the second. Here’s how to make a successful house show happen:

•    Pick the right performer. You’re going to want to choose a band or an artist whose music translates easily to a small acoustic setting. Decide if you want your show to be an introduction to an undiscovered talent or an exclusive listening party for a more widely-known act. If it’s the former, you can keep ticket prices on the low side. If it’s the latter, they may want a guarantee. So think about how many people you can probably get to attend in each case.

•    Determine a good ticket price. If you think you can get 30 people to come, charge $10-$15 per ticket. There are a lot of performers who would be content to make $300-$400 for an acoustic show. If you’ve got a band or an artist with a big following, you can generally charge more and people will be happy to pay it.

•    Consider your space. If you don’t think you can fit 15 people in your living room, you probably aren’t set up to host a house show. If you want to have the event take place outside, make sure you OK it with the neighbors first and have a contingency plan if it rains. Generally speaking, house shows usually have an audience of 30-50. Balance is key here. You want your event to feel intimate and special, but you also want it to feel well-attended. Whatever number you decide on, make sure everyone will be comfortable as they listen to the performance.

•    Sell tickets. It’s important to get people to pay up front, so that when the actual performance day comes they’re less likely to cancel and leave you in your empty house making awkward small talk with a pissed-off musician. We suggest you print up tickets and keep them on you at all times so that if someone expresses interest you can strike while the iron is hot. (Not literally.)

•   Get your place looking hella tight. If you’re not a great house keeper, you may want to consider hiring someone who is. Nobody wants to pay money to go sit in a dump. Make sure you’ve provided ample seating— couches, chairs or even pillows on the floor. Light some candles to create ambiance. Provide wine or beer and some light snacks. And, for the love of Pete, clean your bathroom!

•    Collect emails. This one is self-explanatory. If your first house show is a success, people will want to come to the next. Duh.

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HOW TO PUT ON A BENEFIT SHOW

OSBlog_HowTo_BenefitShowWorld hunger, homelessness, disease, baby sea turtles—most of us have donated to a charity of some sort in our lifetime.  There may come a time when you are inspired to organize your own charity event, and putting on a concert can be one of the most cost-effective ways to raise money. Whether you’re in a band or just a music fan, a benefit show can be as fun as it is altruistic. And it sure beats giving blood. Here are some tips on how to put together a successful event.

•    Come up with a concept for the show. That includes creating a catchy name and designing a logo for it. If you’ve got an interesting theme going on, you can attract more people to your show. Make it a “green” event, make it a costume party… just make sure it sounds like a blast.

•    Book a venue. Look for places that are willing to give up their cut at the door and leave their profits to bar sales. Or, even better, contribute a percentage of their sales to the charity. There’s a tax write-off in there for them, plus the promise of great exposure and a packed house.

•    Put together a bill with 3-4 bands. Think quality — you want the show to be cohesive and enjoyable. But also think quantity — you need bands who have a large draw to attract as many attendees as possible. Let the bands know they’ll get great publicity, free booze and maybe even a tax write-off for participating.

•    Create merch to sell at the show. If you’ve got a logo, why not put it on a t-shirt or mouse pad and make more money than you would simply with ticket sales?

•    Set up a PayPal account for donations. Not everyone is going to be able to come to your show, but that doesn’t mean they still can’t contribute. Setting up a PayPal account will make donating easy, and you can create buttons to add to blogs in the hope of spreading the donation efforts virally.

•    Market. Once you’ve got your venue and bands, it’s time to get the word out. That means invites through your social networking sites, email blasts, fliers, even mailed invitations. Make sure you allow at least a month in advance of your show date for marketing and publicity. Write a press release and send it to newspapers, Web sites and blogs. Make sure you follow up. See if you can get media outlets to donate ad space for free.

•    Educate the masses. People want to know who they’re donating to. Set up an information booth at the event and include literature on your organization so people know how to get more involved.

•    Collect as many email addresses as you can. Two reasons: you’ll want to send out a thank you to everyone who donated and you’ll want a mailing list for your next charitable venture.

Rock on, philanthropists!

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