Archive for the 'How To' Category

HOW TO WORK WITH A PRODUCER

Ourstage How to Work with a Producer
Now that you’ve written all the material for your new album, the hard part’s over, right? Eh, maybe not. The recording process can be a long, strange trip, but the best way to avoid speed bumps along the way is to lock in with the right producer at the start. You’ll want one who’s intuitively able to understand what you mean when you say, “I’d like the vocals to sound like a really rusty robot crying through a megaphone.” One who can pull your best performance out of you without alienating you in the process. One who partners with you and commits to your vision as if it were his or her own. Here are some tips to help you find “the one” and optimize the production experience:

•   Make sure he/she is the right fit. Love the new Adam Lambert or Jay-Z record? Research the producer. Familiarize yourself with that producer’s previous work and decide if it’s the right production style for you.

•    Get a sense of commitment from him/her. How much studio time can you expect on a weekly basis? What will the turnaround time be like for mixing? If you’ve got an album release deadline, you’ll want these questions answered before you partner with that producer.

•    Schedule plenty of time for pre-production. Pre-production will help ensure you’re on the same page with the producer. That includes familiarizing him/her with your songs, going over arrangements and production ideas, and introducing him/her to records with production that you admire.

•    Know when to let go of your own judgments and trust their vision. As much as you may want to micromanage the process, it’s important to give your producer some breathing room. Suspension of disbelief on your part may lead to some really great ideas that will strengthen your record. Sometimes it takes a village.

•    Know when to fight for your own vision. At the end of the day, this is something you have to sign your name to. So it’s critical that the work on your record really represent you as an artist. If the producer is leading you down a path that doesn’t feel true to you, then it’s your responsibility to speak up.

•   Check your ego at the door. If your producer comments how the transition between the chorus and the bridge is a little bumpy, and your response is to throw your guitar at the wall and scream, “I hate you!” then you’re doing a real disservice to your record and to yourself. Don’t take critiques personally. Remember, you’re a team working towards a common goal; world domination. So lose the ‘tude, dude.

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HOW TO WIN OVER A CROWD

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Once upon a time there was an earnest, indie rock band who—through the forces of fate—was slated to open up for legendary Stone Temple Pilots front man Scott Weiland at a popular music venue. Though the band didn’t exactly think their music would translate to STP fans, they knew the exposure would be great and maybe, just maybe, they could win a few more fans.

Their first song received a smattering of handclaps. The second, stony silence. As the singer of the band stepped up to the mic to introduce the third song, a large, grizzled grunge devotee in the front row began belting the lyrics to “Dead and Bloated” in protest. “I AM smelling like a rose that somebody gave me on my birthday deathbed,” he shouted. The audience roared in approval.

Talk about a tough crowd. A negative response to your music may make you want to crawl into your own birthday deathbed, but don’t let it. Consider it a rite of passage. And though it’s true that you can’t be everything to everyone, there are certain things you can do to alleviate the tension when you’re facing a crowd of anti-fans like:

Talk to them. A little friendly banter goes a long way. Break the tension by acknowledging the disconnect: “I know most of you Black Eyed Peas fans probably don’t listen to much acoustic folk, but here’s something you may be able to dance to …”

Play a cover song. This is the most surefire way to get an unruly audience on your side, so it’s best to keep a couple of crowd-pleasers in your back pocket in case of emergency. Pick something that everyone knows, but give it your own unique spin. If you’re the folk band opening for Black Eyed Peas, don’t antagonize the crowd by playing a cover of “Blowin’ in the Wind.” Pick something relatable to their tastes that you can make your own. Who knows, maybe “Boom Boom Pow” sounds good acapella.

Soldier on. Even if they’re shouting terrible things about your mother, don’t let the negativity get into your head and affect your performance. Let it be inspiration for you to play harder and with more passion. Even if they don’t like your music, they’ll have to respect your tenacity.

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HOW TO DEVELOP YOUR LOOK

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In music, the adage that it’s what’s on the inside that counts holds true … sometimes. Though there are countless mainstream performers out there who possess both musical ability and style, there are few who only possess the former (We’re looking at you, Susan Boyle.) In fact, if you had to choose between the two, it’s almost safer to go for style over substance (Hey, Britney).

Unfortunately, musicians are books whose covers are constantly judged. And as much as you may not want to buy into the whole “image” aspect of your craft, the fact remains that industry players are looking at you as a marketable package. That means your music and your look need to translate to the masses.

The good news is, the sky is the limit when it comes to what your look can be. If Flea is allowed to rock a diaper, and Prince gets away with ass-less chaps, then chances are your personal style won’t be a hindrance to your career, no matter how off-center it is.

That said, here are a few guidelines to keep in mind:

If you’re in a band, cohesiveness is key. Choose one general look and try to stick with it. Separate characters may have worked for the Village People, but you probably want your music taken a little more seriously.

Choose a look that represents your music. Though sometimes the element of surprise can be a good thing, in general you want to try to avoid any big disconnect between your look and sound. Meaning if you’re a hard core rapper, you probably shouldn’t dress like Stevie Nicks onstage. Of course, there are always exceptions to the rule … Gnarls Barkley somehow pull off their hip hop/pop dressed as 1970s tennis players and storm troopers. But gimmicks aren’t for everyone—whatever you choose, make sure it feels right for you.

Cultivate your individuality. You might love suits, but that look isn’t exactly going to set you apart from the hundreds of other indie bands who do too. Same thing with saggy jeans and gold chains for hip hop artists. Though you want your look to represent your music, there is still room to put your own unique spin on your wardrobe. If you’re L’il Wayne, you go for tighter jeans. If you’re Katy Perry, you go pin-up model. And if you’re Lady Gaga, well, you go off the deep end.

Developing your own look can be as simple as adding a signature pocket square to your suit, or as complicated as sewing an army of Kermit the Frogs to your sweater. The main rule of thumb is to stretch your imagination while staying true to yourself. If you can do that, you’ll be covered.

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HOW TO WIN A GRAMMY

OS_HowTo_GetAGrammyYou know you’ve been rehearsing your acceptance speech for years… “I’d like to thank the Recording Academy and my fans for all their support …” But invariably your reverie is interrupted by your mom calling you for dinner, or your boss walking by your cubicle, or your significant other telling you to shut up and go to sleep.

It might be kind of nice to get your GRAMMY award speech out of your head and into real time, right? But how?

There’s no direct route to a GRAMMY, but there is a process. And where there’s a process, there’s a way. Here’s how it works, and how you might be able to work the system.

It all starts with members of the Recording Academy. These people fall into one of three categories: voting members, associate members and student members. “Voting members” are music professionals (creative and technical) with credits on at least six commercially released tracks. Think vocalists, conductors, producers, arrangers, songwriters, etc. “Associates” are recording industry professionals like entertainment attorneys, record label staff, artist managers, etc. And “student members” are just that — college students pursuing a career in the music industry (either on the performance or the business side).

Though all three can submit the recordings they believe are worthy of GRAMMY nominations, only voting members can elevate a recording from the bog of submissions to the upper echelon of nominations, and then eventually, the inner sanctum of awards. (Note: In addition to Recording Academy members, record companies are allowed to submit recordings for consideration, but are not allowed to vote.)

To be submitted for consideration by voting members, you need to meet some somewhat ambiguous criteria, but in general the basic rule is that your recording must have been released for sale with general US distribution between October 1 and August 31 of the eligibility year.

Blockbuster artists who are signed to a major music label face an easier path to Grammydom due to their exposure, their vast support team and the many industry connections that come with both. This is why an artist like Beyonce will inevitably win over the house band at your favorite bar. The path less taken (because it’s virtually a 90-degree uphill battle) is to spread your recording virally throughout the labyrinthine network of Recording Academy members and hope that it catches on like “Chocolate Rain.” That means it requires a herculean marketing and PR effort, which is something that many smaller artists simply don’t have the time or the manpower to handle on their own.

But maybe you’re the exception. So here’s what you do — become a non-voting member of the Recording Academy. Go to as many events in your chapter as you can possibly handle. And look for ways to market your recording to the people who matter. Example: Invite chapter members to a live performance and supply attendees with copies of your CDs for their GRAMMY consideration.)

Who knows, maybe one day you can trade that hairbrush in for a real mic and finally deliver your acceptance speech. And, if you’re lucky, maybe Kanye will even let you finish.

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HOW TO GET ROYALTIES

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Writing and performing music is rewarding enough without ever making a dime. . . right?
Eff, no! If you’re like most serious musicians, you want to be able to support yourself solely on your music. Sure, chances are you’re not going to be on a yacht popping bottles of Cristal anytime soon, but you can at least start making some decent money (and get great exposure) by copywriting and licensing your music.

If that sounds like a lot of paperwork, rest assured it’s not. There are several huge organizations who will handle the whole business end of tracking your music and making sure you get paid anytime one of your songs is played in a public medium. All you have to do is register with one of the three performing rights organizations in the U.S. —ASCAP, BMI and SESAC. All are similar in that they work as middlemen between you (the artist) and the organization interested in licensing your music (television and radio stations and networks, websites, ringtones and ringbacks, satellite audio services like XM and Sirius, nightclubs, discos, hotels, bars, restaurants and other venues, digital jukeboxes and live concerts).

Getting yourself in a position to make money off your music is easy. Here are the steps:

• Register with ASCAP, BMI or SESAC. You can do this online for a $50 fee typically. All three disburse royalties quarterly.

• Register with Nielson Soundscan. It’s free, and allows you to track the sales of your hard-copy products (provided you put the Soundscan bar code on your packaging.) Each time your CD, DVD, etc., is scanned, the sale is logged by both Nielson and ASCAP, BMI and SESAC, so you’re sure to get paid.

Seems simple, right? Well, it is. And you can keep track of all your royalties online so you know what to expect when paytime comes around. Even if you’re not making enough to buy a house in the Hollywood Hills, you might be able to at least pay your electric bill. And that’s a start.
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