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What's Brewing In Country: Band To Fan Loyalty

Picture the beer taps at your favorite pub for a moment and think about how you always tell the barkeep you want the brew from a particular one.
Now picture the beer taps sans logos but with faces of major country music stars (seriously, stay with us here) “ Brad Paisley, Alan Jackson, Tim McGraw, Alison Krauss, Taylor Swift, and the Court Yard Hounds for starters. The suds and the stars may have more in common than you think.

It’s a good bet you are loyal to your beer of choice and not just because of taste. Grassroots marketing likely made it a staple with your family and friends who introduced you to it as if it was another friend. That’s the same reason many fans pledge allegiance to certain country musicians.

Unlike musicians in rock, pop, hip hop and other formats, it’s fairly unusual for country musicians to appear on YouTube or MySpace one day and on major heavy rotation lists the next. A lot has changed since the Grand Ol’ Opry was appointment radio, but one thing has remained true “ country fans put enormous stock into country musicians that honor the community.

To determine which of the up-and-coming country performers of today — Lissie, Sons of Sylvia, Truth & Salvage Co. to name a few “ will be tomorrow’s amphitheatre stars, consider their commitment to their fans.
Let’s face it “ Taylor Swift didn’t have a 15-hour meet and greet at this summer’s CMA Music Fest in Nashville because she found herself with downtime “ she did it because country royalty is made and broken by fan interaction.

Photo Credit: www.jeffography.com

Doubt that? Consider the Zac Brown Band. Less than 10 years ago, Zac Brown was just another guy in Georgia with a small family business “ Zac’s Place, a restaurant he owned and managed with his dad — and a dream. On weekends he’d grill up food, invite the members of the Zac Brown Band over to play, and create his own mini festival right outside the restaurant. Weekdays the band spent on the road playing concerts and hosting eat-and-greets to build the fan base.

Although Zac’s now flying high with awards, sold-out shows and critical acclaim, he frets about not having enough face time with his fans. That’s one reason the group bought a new culinary trailer, so they can feed more fans when the band tours behind its September 21 album release “ aptly named — “You Get What You Give.”

You don’t need to ask if Bomshel, Gary Nichols or Megan Mullins will be tomorrow’s mega country star. Watch how loyal they are to fans and vice versa. Then you’ll know.

Nancy Dunham

Nancy Dunham writes about music for Country Weekly, AOL Music’s site The Boot, The Washington Post, Relix and others.