Gays and lesbians have come a long way in entertainment since the days when George Michael had to have faith and pretend to want a woman in the “Father Figure” video to sell millions of albums. Although there’s no telling whether Queen would have been as successful in the ’70s and early ’80s had Freddie Mercury definitively outed himself as a lower-case queen, for the most part, today’s closeted male superstars don’t have to wait until they are about to succumb to an AIDS-related illness to publicly acknowledge their sexuality (like Rock Hudson did)”or not (like Liberace and, well, Mercury).
That doesn’t mean coming out of the closet still won’t have a negative effect on the bankability of gay music stars. This is why most of them still choose to wait until they don’t have too much to lose. Elton John, Ricky Martin, Clay Aiken, Savage Garden’s Darren Hayes and Michael all did it after their blockbuster days were over.
Though Hayes continues to release solo records that earn critical raves, it’s been years since he was A-list on the charts. John is a superstar for life, but his most notable post-coming out success (the 33 million-selling worldwide No. 1 single “Candle in the Wind ’97”) was with a song he sang to a dearly departed princess. How gay! Rufus Wainwright, despite critical plaudits, has never had gold album in the US.
Then there is Adam Lambert, the perfect example of how to be an out and gay pop star. He has a vociferous fan base, but his commercial performance isn’t commensurate with his level of fan devotion. He should be selling as many singles as Justin Bieber, but his last one, “Better Than I Know Myself,” was a chart dud (No. 76 on Billboard’s Hot 100), resulting in Trespassing, his sophomore album, being pushed back from March to a May 15 release date. Do we blame it on a weak single, or a pop constituency that’s still skittish about fully embracing a proudly out singer? (more…)