That’s right, Elvis Presley will be making a comeback appearance in the performing world once again. Digital Domain Media Group recently announced that it has established an exclusive partnership with Core Media Group to develop a string of entertainment productions featuring a virtual Elvis. Digital Domain was recently recognized for its creation of the Tupac Shakur hologram that surprised show-goers at this year’s Choachella Festival. The simulated Elvis will be seen on film, television, and other media, and is even expected to show at concert performances.
Word of the initial Tupac hologram performance made international headlines and got the buzz started about which former entertainers might be developed next. According to The Hollywood Reporter, Jack Soden, president and CEO of Elvis Presley Enterprises, stated, [Elvis’] lifelong fans will be thrilled all over again, and new audiences will discover the electric experience of Elvis the performer. Soden also expressed his confidence in the partnership of Digital Domain and Core Media Group, which owns the rights to Elvis’ likeness, and that the collaboration would continue the growth of Elvis’ rich legacy all over the world.
Elvis fans still show considerable support for The King, registering 6 million Facebook followers, 70,000 app downloads, and over 5 million unique annual visitors to Elvis.com according to Elvis Presley Enterprises, so featured events are sure to be highly anticipated.
With talk of numerous digital resurrection acts still to be created, it’s clear that the Elvis production is just the start of a whole new paradigm of posthumous entertainers taking the stage once again. For better or worse.
Nas is back on the mic in a big way. The Queens, NY native is readying his tenth studio album, Life Is Good for its July 17 release date. Armed with an arsenal of new material, the most celebrated lyricist in the game in coming for his crown.
Last week, he dropped his latest single, Daughters produced by No I.D. and inspired by his own daughter, Destiny. In it, he grapples with the realities of raising a teenaged girl through heartfelt accounts of their more difficult moments, like when she tweeted a photo of a box of condoms in February.
“She’s so important to me and she always has been. They grow so fast and time flies, man. Before you know it, you’re looking at a little lady,” he told XXL. She’s my first kid, my first time watching a child become a teen and a little adult before my eyes. That’s one of the most important things in my life. She is. I can’t get away from talking about it. It’s actually one of the first songs I recorded for this album.
While fans and industry insiders praised his prose; his infamous ex, Carmen Bryan was not so pleased about his depiction of their daughter. She quickly took to Twitter to heir her grievances with her ex’s latest revelations.
“Just heard ‘Daughters’ by Nas. What a disappointment! He had nothing positive to say about our daughter and his depiction of her is false,” she posted Thursday. “She’s extremely talented, caring and has a huge heart, none of those things were mentioned. I’m proud of her, she blasted. She also insisted that Destiny herself was not a fan of the song either.
Let’s face it, sometimes the past should stay dead. But when an awesome artist fades from popularity, fans later wonder, Where are they now? You may not know it, but many artists you’ve loved in the past are still hard at work writing new albums or preparing to tour again. Fortunately, you now have Second Coming to reintroduce some of your favorite acts of the last few decades and give you the scoop on what you can expect from them in the future.
We usually discuss comebacks and reunions in Second Coming, but in light of recent events, we felt it was necessary to address one of the hottest topics being debated in the music industry right now: the hologram. The half-awesome, half-creepy performance of “Hologram Tupac” at this year’s Coachella Festival sparked both excitement and outrage from the music world. Those who were present at the event said the audience mainly expressed confusion at the haunting display of technology (which isn’t technically a hologram…but the terminology has stuck).
After the initial hype died down, many began to question what Holo-Pac could mean for the future of live musical performances. Would we soon be seeing holograms of Michael Jackson? The Beatles? Jimi Hendrix? And is it even ethical to use a person’s likeness in this way after they’re gone? After all, Tupac never lived in a world where Coachella existed, so he never said “What the f*ck’s up, Coachella?” Whether it was the use of voice replication technology or a very good impersonator, it’s tough to say whether or not this kind of performance add-on is morally correct.
Since Holo-Pac, there have been other talks of using this technology beyond Coachella. There were rumors that Dr. Dre was planning a world tour with the ghostly image of his former peer, though he has recently denied having any plans to do this. Last week, the surviving members of R&B/hip-hop girl group TLC added to the hologram buzz when they announced the possibility of bringing late member Lisa “Left Eye” Lopes with them on their upcoming reunion tour. Others have considered the possibilities of a livestreamed hologram of an artist that is actually performing in another city. The introduction of the hologram could clearly have a big impact on live musical performances, but the jury is still out on whether or not they should become commonplace.
Are you for or against hologram performances? Share your thoughts in the comments below!