Cannock Wood is a small village in Staffordshire, England known for its charming natural beauty. And in this bucolic land of rolling hills, green pastures and thick groves of trees, lives a man who wants nothing more than to loll about in last night’s jeans and drink beer. Now don’t get us wrong, as much as Kid Rad talks about his love of slacking off in his lackadaisical track Melt Away, the kid’s quite ambitious. The UK rapper is the first to have performed live on BBC Radio 2, and has steadily built some buzz around his mixtapes and live shows. But you wouldn’t know it from the picture he paints in Melt Away of a lazy little git and a slob who’d rather drink beer under the sun. Against a trilling piano and minimalistic beat, Kid Rad offers advice to worker drones who labor away in passionless positions: If you don’t [like what you do], don’t do it. Lucky for us, Kid Rad’s found something he enjoys as much as a pint. Cheers to that.
“Melt Away” – Kid Rad