About a year ago, a relatively unknown rapper from Oakland, Calif. dropped a song that took the web by storm, gathering millions of YouTube hits in a matter of weeks. Kreayshawn’s track, “Gucci Gucci,” was a goofy, subversive send-up of brand label mania, and immediately earned her equal amounts of praise and scorn. People called her an amateur rapper, an industry fad, and a one-hit wonder. Now, she’s out to prove them all wrong. Kreayshawn’s debut major label album Somethin’ Bout Kreay will be released this September on Columbia, and the Bay Area rapper is ready to take her haters head-on. We caught up with Kreay to chat about the inspiration for the album’s title, her love of BAPE, and why nobody really seems to “get” the meaning behind her first hit.
OS: You recently teamed up with Tragik, Grimes, and Blood Diamonds on the track “Don’t Smoke My Blunt Bitch.” Are you all planning on doing more music together as L$D, or was that just a one-off deal?
K: It was just four musicians hanging out in a room who ended up making a song. We really just did it for fun. It was like, “Let’s make a song in ten minutes!” We literally said that before we made the song. Maybe if we all sit in a room together someday it’ll happen again, but it was really just for fun. It was like that for the video, too. We shot it the next day. Tragik is a legendary-ass filmer and editor, and she was able to turn it around in less than a day. It’s cool to see something like that happen.
OS: Obviously you’re more focused on the new album right now. What can you tell us about the title? It immediately brings to mind the ’98 Farrelly brothers movie¦
K: It definitely has that same type of feeling. It basically started when I was talking about how hella guys are in love with me. Well, not hella guys. But there are always guys who are trying to talk to me through a friend. They’re all like, “Hook me up with Kreay! Hook me up with Kreay!” This was in the middle of me trying to name my album about anything that I saw. I’d be like, “Look at that pole! Let’s name the album¦Really Long Pole.” So I’m thinking of album names, and my homie’s like, “Damn. There’s just something ’bout Kreay that makes the guys go wild!” And I was just like, “That’s it! Something ‘Bout Kreay. That’s it!” It came from that, but I realize there’s also just something about Kreayshawn that people either really love or really hate me. It’s never in between. It’s always something about me that either makes them hate me or makes them love me.
Last week, the music industry lost a female veteran when Ms. Melodie of Boogie Down Productions died on Wednesday. Her 1989 release Diva made her one of the first emcees to spit alongside the heavy-hitting male rappers of the day, like ex-husband KRS-One.
The loss made me reflect on today’s female rappers, and the position they hold in the hip-hop world. Aside from Nicki Minaj, it seems that female rappers have all but disappeared from the mainstream landscape over the past few years.
But times may be changing. The days of Lil’ Kim and Foxy Brown may be over, but a slew of new spitters have been staging some serious attacks, and a few familiar faces are poised to return, ready to make a big impact on the rap game.
Eve recently announced plans to release her oft-delayed project Lip Lock this fall. It will be her first album since Eve-Olution hit the streets 10 years ago. If things go her way, the former Ruff Ryder will be rocking radio waves again, showcasing her sick rhyming skills and ever-present ability to get a party started with her sexy but scathing style. She recently made her first-ever appearance at the Essence Music Festival in New Orleans and received a warm welcome from legions of loyal fans who can’t wait for her return to the mic. (more…)
Moving at the speed of hype, 17-year-old Daytona Beach, FL native Kitty Pryde has been taking over the internet at a breakneck pace. Taking her name from a character from the X-Men comics, Pryde is the latest in a string of female MCs who have come to prominence in the past few months including Azealia Banks, Iggy Azalea, and Kreayshawn. The “jail bait Hailey Williams of Rap,” Pryde has also drawn comparisons to hipster songbird Lana Del Rey; both seemingly came out of nowhere and have built buzz with the tumblr crowd thanks to a handful of woozy youtube videos.
Pryde’s output has been scant so far. That said, having a lone EP, The Lizzie McGuire Experience, and two singles to her name hasn’t gotten in the way of her rise in popularity. With write-ups in The Fader, Vice, Pretty Much Amazing, Idolator, and many more in the past two days alone, her ascent has been dizzyingly fast.
Watch the video for her latest single “Okay Cupid” and see what all the fuss is about.