In the 1950s and ’60s, ‘Pop’ art upended the staid world of fine art by incorporating elements from advertising, television, and consumer product packaging. It fundamentally shifted the public perception of visual art, redefined the acceptable subjects for the medium, and subtly exposed the supercilious pretension and meaningless market forces that governed the art world with shadowy power.
In 2013, Lady Gaga released ARTPOP. It has a track called “Sexxx Dreams,” and includes lyrics like, “Cuz that bitch, she’s so thin (oh la la la) / She’s so rich, and so blonde / She’s so fab, it’s beyond.”
This is not to discount her new album totally out of hand, (because, actually, her R. Kelly collaboration is pretty damn catchy) “ it’s just to say that Gaga’s self-proclaimed revolutionary pairing of high-brow art culture and pop music is actually very far from progressive, especially if you take her at her word about the motivation behind the project.
Gaga has stated that “the intention of the album was to put art culture into pop music, a reverse of Warhol.” So immediately it’s pretty obvious that she considers art and pop music to still exist in completely separate and non-overlapping spheres. This may be true, at least for the majority of serious artists who take on some projects for the sake of pure creativity, because they can’t not make art, and because even in a modern society that has devalued the role of the creators by overvaluing the distributors (ahem “ the Spotify model), they still see value in the process of making stuff for its own sake.
But Lady Gaga’s understanding of art culture seems a bit different. Her obsession and collaborations with huge art world names like Marina AbramoviÄ‡ and Jeff Koons feel a lot like her own admitted obsession with fame, a major, ongoing theme in her music and life. Coincidentally (or not), the artists that Gaga admires most are those that have been prominently in the public eye for years. They are the giants on the world stage. Koons, who designed the ARTPOP album cover, recently sold one of his statues for $58.4 million. It was a gigantic orange balloon dog.
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