The Bieber Bump

Madison Beer isn’t a household name yet. But if the stars continue to align for her, then she’ll be damn near inescapable in a few months’ time. You see, Beer has been picked by none other than Justin Bieber as a star in the making.

On July 16, 2012, Madison Beer would read on paper as a fairly typical young teen. Frequently on Twitter with a mild Justin Bieber obsession, Beer most distinguished herself through her singing. Beer would post videos to her YouTube channel, covering Christina Perri and mashing up Bruno Mars. Having only been on the channel for a little under five months, Beer seemed to be making a modest, but by no means groundbreaking, impact with her tracks. Of course, it’s impossible to gauge so early in any performer’s career what heights they might reach. Talented musicians with great energy, defined profiles, and good skin are a dime a dozen in the music industry.

But that was then.

Cut to 12:15 pm on July 17th. Pop juggernaut Justin Bieber tweeted a link to one of Beer’s videos, a cover of Etta James’ “At Last.” “Wow. 13 years old!” Bieber wrote. “She can sing. Great job. #futurestar.” Since the tweet went out a little over two weeks ago, it has been retweeted over 25,000 times. Beer’s follower count on Twitter has since skyrocketed from about 3,000 to over 40,000. Beer’s account on YouTube has experienced some increased traction as well, currently boasting 11,000 subscribers. Chalk it up to The Bieber Bump.  (more…)