Last week, Maybach Music Group made big waves when they announced some serious plans for 2012 that include a new Reebok clothing line with Swizz Beatz, three summer release dates for MMG artists and a surprising new addition to the team.
Rick Ross was joined by Warner Bros. and Def Jam Recordings executives Steve Bartels, Todd Moscowitz and Lyor Cohen, who spoke quite highly of The Boss.
When I got a chance to meet him, I saw someone that was going to be undeterred in achieving the success that he has, said Cohen. He’s not satisfied. There’s no stopping him. I’m so grateful that I’m associated with him and that the Warner Bros. label is associated with him. The possibilities that Rick and Maybach Music are going to bring is going to be, in my mind, unprecedented.
Swizz Beatz hit the stage to announce his partnership with Ross on a Big & Tall clothing line for Reebok. He’s going to lead the big and tall movement, said Swizz. There’s a limit with clothes that stops at a certain point. With Ross, everything has to be custom made. I felt that instead of just doing a regular sneaker, we give Ross his own big and tall line.