It is no secret that digital means of music marketing and distribution are taking over the record industry. Many people don’t even own CD players anymore, just an MP3 player and perhaps a few online subscriptions to sites offering downloads. Most artists, however, still let their fans enjoy the best of both worlds by releasing their music both digitally and on CD. Release dates are usually staggered with the digital album made available first, the way Nine Inch Nails, Radiohead, and the Yeah Yeah Yeahs have done.

March 24th marks the official in-store release of Dragon Chinese Cocktail Horoscope, the latest release from indie rock artist Michael Zapruder. This official “ribbon-cutting” will put the disc in the stereos and ears of a whole new group of listeners who haven’t already bought the album online. This method has done Zapruder well, keeping the press interested and giving the fans something to look forward to. A quick Google search brings back album reviews as recent as a few days ago, as well as many results for his popular video Ads for Feelings. Dragon Chinese Cocktail Horoscope has been available online since October of 2008, but this second release makes it fresh and exciting all over again.

Continue reading ‘Fantastic Plastic: Michael Zapruder’s latest to be released on CD this week’