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Friday, June 8th, 2012

Sound and Vision: Why Judging a TV Star Search Is More Valuable Than Winning One

The votes were counted and Phillip Phillips was crowned the 11th American Idol on May 23. So what’s next?

If this is going to be just another case of recent history repeating, a first blush of modest success (his Idol winner’s single “Home” entered Billboard’s Hot 100 at No. 10, with 278,000 downloads), maybe even a platinum post-Idol album (like his predecessor, Scotty McCreery), then… nothing much. Unlike American Idol‘s early seasons, which made durable stars out of Kelly Clarkson and Carrie Underwood, taking the grand prize no longer comes with guaranteed gold or platinum (if only for one album).

Even Adam Lambert, Idol‘s eighth runner-up and the show’s lone international star launch in the past several seasons, is in the throes of a sophomore slump. Although Trespassing, his second studio album, released on May 15, entered Billboard’s Top 200 album chart at No. 1, it did so with only 77,000 copies sold its first week. That’s 120,000 less than his 2009 debut, For Your Entertainment, and the lowest one-week total for a No. 1 album since last August, when Adele’s 21 sold 76,000 copies in its 12th non-consecutive week at No. 1. (more…)