Coors Light Search for The Coldest finalists have already faced some stiff competition but this doesn’t mean they’re done yet, folks. After duking it out against hundreds of other OurStage competitors, MC’s from four hip hop acts”one from each region of the competition”will battle against one another to earn the chance to open for PacDiv and N.E.R.D. at the ESSENCE® Music Festival, and earn the title of “Coldest” MC in the country!
Before the festival, the winners get a chance to open for PacDiv and N.E.R.D. in three cities across the US. The victors in the Midwest and West Channels will get to meet in person, before the final face off, when they perform together in Baltimore on May 31st! Straight out of Chicago, rapper Billa Camp wowed OurStage listeners and the competition judges across the heartland with his funky, dirty track California, securing his win in the Search for the Coldest Midwest Channel. Rap-rockers Eclectic Approach bring the good-time vibes with the party jam Cool which garnered enough love to be crowned the winner of the Search for the Coldest West Channel.
Their Baltimore performances will be filmed and the footage will be hosted on OurStage and searchforthecoldest.com alongside the video performance of South Channel winner PyInfamous and OMG, the winner of the North Channel. Fans will then be able to vote for their favorite performance and decide, once and for all, who the Coldest MC really is. Congratulations once again to Billa Camp and Eclectic Approach”good luck at the show!
Make way for the “Search for The Coldest” contender from the north! The Coors Light Search for The Coldest Competition is about to pit the four Coldest hip-hoppers in the country against each other in a massive war of words. Out of the Top 40 entries in the Coors Light Search for The Coldest North Channel, OMG arose victorious with the song Blah.
Brooklyn natives OMG will get to open for N.E.R.D. and PacDiv on May 31st in New York City, the birthplace of hip hop. The performance will be taped and hosted on OurStage and searchforthecoldest.com side by side with the three top contenders from the South, West and Midwest Channels. Fans can then vote for their favorite performance and help choose which artist will be crowned Coldest MC!
The Grand Prize winner will be given an opening performance for N.E.R.D. and PacDiv at Essence Music Festival 2011. Congratulations and good luck OMG from OurStage and Coors Light”you’ve earned it.
In just a few short weeks, the world will witness a hip hop battle of epic proportions. Four finalists in the Coors Light Search for The Coldest Competition will clash head to head for a chance to open for N.E.R.D. and PacDiv at Essence Music Festival 2011 and be crowned the Coldest MC in the country.
But first, the final four will get to open for N.E.R.D. and PacDiv in select cities nationwide. Hailing from small pond Clarksdale, Mississippi, MC PyInfamous will get his chance to represent the Dirty South in the final competition and is performing in Atlanta on May 25! Py’s effortless flow and alt hip hop vibe on “Bliss (Cooler Than This)” proved a winner with the OurStage fans and competition judges, securing him the top slot in the Search for the Coldest South Channel.
His upcoming performance will be taped and posted on OurStage and searchforthecoldest.com alongside Search for the Coldest finalists from the North, West and Midwest competitions. Fans will then be able to vote for their favorite performance and decide once and for all who is the Coldest MC. Congratulations to PyInfamous and good luck at the show!
Check out the Coors Light Facebook page on May 25, at 10:45pm EST to see PyInfamous, PacDiv and N.E.R.D. live in Atlanta! Click here to stream the show.