MTV Executive Producer and influential Hip-Hop personality Sway Calloway will be launching a series of symposiums aimed at helping people who are interested in having a successful career in the television, radio, entertainment and multimedia industries. Titled “All The Right Elements”, these symposiums will feature moderated discussions with industry professionals on topics such as The State Of The Music Business, How To Break An Artist, Marketing And Promoting Your Artist and The Future Of Multimedia. Registrants will also be able to interact with the industry professionals during organized Q&A sessions. Sway and his business partners entertainment executives Rich Nice and Kelly Jackson hope to use their combined twenty-five plus years in marketing, promotions, artist development, publicity and A&R to advise others who are looking to follow in their footsteps.
The debut All The Right Elements event will take place in Little Rock, Arkansas on Saturday, November 14th, 2009 at the Statehouse Convention Center, with more dates in select cities across the country for 2010 to be announced soon.
Sway is a household name for the MTV generation, who know him from his distinctive interviews with industry heavy weights including Jay-Z and Nas. Hip hop devotees also know him from his groundbreaking, nationally syndicated radio program The Wake Up Show and his compilation LP, This or That (Interscope) featuring KRS-One, Big Daddy Kane and The Roots. Then there are others who know him from back in the day when he was a hip hop artist and break dancer promoting his own mix tape.
This summer I had the opportunity to meet the man who has influenced the hip hop music scene for years—working from the ground up. I was immediately struck by his down to earth and genuine nature not to mention his knowledge as an industry professional. I also quickly noticed that everyone seemed to know Sway personally and all were very grateful for the support he’d given them over the years.
Recently I called Sway and asked him to share his own story, offer insights into today’s industry landscape as well as give advice to emerging artists. Sway had a lot to say so I highly recommend that artists and fans take the time to listen.
Want to keep up with Sway? You can follow him on Twitter @RealSway.
This Fall, Sway will be launching will be launching a series of symposiums aimed at helping people interested in having a successful career in the television, radio, entertainment and multimedia industries called All The Right Elements. The First All The Right Elements event will be held on November 14th at the Statehouse Convention Center in Little Rock, Arkansas. More info coming soon!
