iHeartRadio is all about well…radio, and taking it to the next level. Not only does the site allow you to live stream talk and music radio stations locally and nationally, it also enables you to create your own custom stations based on your musical tastes. This past weekend, iHeartRadio went all out to promote their new and improved Web site, along with the launch of the iHeartRadio mobile app that grants users listening access from their phones. For the launch, they put on a giant, star-studded festival in Las Vegas, which sold out about ten minutes after tickets were made available. The theme of the night was very much focused on the diversity and popularity of the festival’s artists.
For the majority of fans who weren’t able to get a ticket or make their way to Vegas, iHeartRadio streamed the entire two-night event on their Web site. Here at Live Wired, we were part of that majority, and since we’ve been talking so much about streaming festivals online, we’re here to tell you what it was like. The evening kicked off with a half-hour “pre-show” hosted by two personalities from NYC’s popular radio station z100, followed by the first performance of the night. The Black Eyed Peas, who apparently are not on their hiatus yet, took the stage first and were pretty underwhelming. Not that they’re exactly known for their live shows (See: this year’s Super Bowl performance), but the audience didn’t seem too entertained either.