There are so many music videos out there these days that it has become a real challenge to come up with something original. No matter how great the director and how great the song, there are only so many styles, so many angles to take, and so many effects to edit in later. All this can leave a band asking, “How can we create something unique and interesting to visually accompany our song?”

Pomplamoose has an answer.

Their video for the song “Hail Mary” has been doing well in the Pop Music Video channel all month. It isn’t your average video; they call it a VideoSong. It’s not quite a “live performance,” though it is made up of elements that are entirely recorded live. According to the video’s description:

A VideoSong is a new Medium with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds).

The band is comprised of Jack Conte and Nataly Dawn and is based in Corte Madera, California. Both are multi-instrumentalists who enjoy making music on their own and have come together to form Pomplamoose, which is a creative misspelling of pamplemousse, the French word for grapefruit. Whether there’s meaning behind that or not, it doesn’t really matter. The name is an appropriate title for a fun band with fun music and videos.