3 things you don't know about SXSW
posted in: Features • Music News
Top ten Tour:Smart Tips:
From Martin Atkins, author of the new book Tour:Smart
- Don’t be an asshole!
- Double check everything, assume nothing
- Sell more than one shirt (and something else)
- Take responsibility for everything
- Play soundcheck like it’s the show
- Stop overplaying your local market (Yes, you are)
- Record all of your shows, watch and listen
- Don’t head west – 80% of shows are east of a line from Minneapolis to Texas
- Have a strategy for everything
- Always print the guest list
Get more tips from Martin in his Suicide Girls column or at the Tour:Smart booth at SXSW!