3 things you don't know about SXSW

Tour Smart

Top ten Tour:Smart Tips:

From Martin Atkins, author of the new book Tour:Smart

  1. Don’t be an asshole!
  2. Double check everything, assume nothing
  3. Sell more than one shirt (and something else)
  4. Take responsibility for everything
  5. Play soundcheck like it’s the show
  6. Stop overplaying your local market (Yes, you are)
  7. Record all of your shows, watch and listen
  8. Don’t head west – 80% of shows are east of a line from Minneapolis to Texas
  9. Have a strategy for everything
  10. Always print the guest list

Get more tips from Martin in his Suicide Girls column or at the Tour:Smart booth at SXSW!

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