Getting Kinda Hectic

posted in: Artist Features • Urban

Every artist needs an editor. For some, the editor is the voice in their head telling them they don’t need 10 different parts in a song. For others, it’s a producer refining their material in the studio. But some people don’t have either, and when that happens, things get complicated. New Jersey singer/rapper Sheki is young, so she’s still learning the art of refinement. It’s hard to catch the hook through the dozens of layers and parts in the Caribbean club groove Perfect Boy or the disco-flecked Go Outside, but that may not stop anyone from dancing. The problem here isn’t with her singing or rapping ability, both are obvious. It’s the lack of focus of her arrangements that hurt the material. Synths, drum machines and ubiquitous back up choruses (on almost every line of every song) create a sort of unchained melody instead of the anthemic hooks that power most club bangers. Despite all that, Sheki’s energy, ambition and posi attitude go a long way in making her likeable. We expect good things from this lady, once she can harness her hooks.