Rapper's Delight: Bub Luv

posted in: Features • Urban

New Jersey has been taking a lot of heat since the Jersey Shore craze swept the nation but we can’t let this bad rap overshadow the amount of awesome hip hop that the Garden State has produced: Redman, Ice T, Biz Markie, The Fugees, Akon and Naughty By Nature, not to mention the originators of hip hop itself: the Sugarhill Gang. And now, budding OurStage artist, and Trenton’s own, Bub Luv is emerging on the scene. Born Jabbar Weir, Bub Luv picked up his name from his childhood nickname, Bubbie, and his reputation as a ladies’ man. His potent way with words developed and led to rapping by the age of eighteen. Once this seed had been planted, it grew fast and manifested in a career as a talented emcee.

Bub’s first big move was starting a company, along with two friends, called Mad Lights. Bub, his manager CJ Burnett, and their business savvy friend “Nuck” Gittens created this diverse company with the intention to sell music, clothes and put out films”there’s even a sports section on their site with skate videos. They’ve since released a mixtape, called All I See Is Mad Lights, played a handful shows and scored a spot in the Trentonian Newspaper.

Needless to say, we’re excited to have Bub on OurStage. He’s made an impact on both our Alternative Hip Hop Channel and Best of Urban charts. More importantly, he finished fifth in our Hip Hop Channel in March and he’s doing exceptionally well in our Coors Light Search for the Coldest: North Channel right now. No easy feat since there are over a thousand entries in hip hop and nearly five thousand submissions in Coors North. Bub’s lyrical style emulates Nas and Jay Z, with a bit of Big Pun mixed in. That’s a pretty deadly mix. His beats aren’t lacking either, with catchy riffs and an inherent rhythm that forces you to bob your head whether you want to or not.

We posted some of his impressive tracks below. Don’t miss out on this rising star!