Taylor Swift Keeps ‘Red’ Album Off Rhapsody; #WheresTaylor Campaign Launches
posted in: Country • Music News • Pop
This isn’t the first time something like this has happened, and it likely won’t be the last. In the digital age, where we can have anything we want at the click of a button, Taylor Swift fans are learning that isn’t always the case.
Swift and her management have made a decision not to make her new album available to Rhapsody‘s million-plus subscribers for several months causing quite the uproar among fans. With intent to remedy the situation, Sr. Director of Content Programming, Garrett Kamps has initiated the #WheresTaylor hashtag on Twitter, in the hopes that Swift can be swayed. Kamps says he is urging users to “post and Tweet and comment… (and) let Taylor know how much it would mean to all of us to have her latest on Rhapsody”. Check out more after the jump.
So why are artists holding back from streaming services? While musicians believe that keeping their music off streaming service sites will eventually earn them more money by forcing fans to buy a song or album, Kamps argues that the site pays rights for every stream.
“We pay rights holders for every stream. This means that if you’re still streaming Red a year or even five years from now, the money’s still flowing down the, er, stream,” says Kamps. “Doesn’t it seem fair that artists get paid each time you play their song, every time you play their song, rather than a single time when you pay a buck for it?”
If you like Taylor Swift, check out OurStage artist Britni Elise.
More like this: