The Weeknd's Commercial Debut "Trilogy" Expected To Sell Big

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Would you buy an album that you’ve already downloaded? Conventional wisdom says no, but The Weeknd’s sales figures beg to differ.

Trilogy, the first commercial release from the literally and figuratively navel-gazing R&B act fronted by singer-songwriter Abel Tesfaye is projected to move around 95,000 to 125,000 units in its first week of sales according to a number of media outlets.

Those numbers are made all the more impressive by the fact that 27 out of the 30 tracks on Trilogy have been released for free by The Weeknd over the course of their three mixtapes House of BalloonsThursday, and Echoes Of Silence.

Trilogy’s sales are also strong enough to see the album chart in the top 5 on the Billboard Album charts in a week with some heavy competition from the likes of One DirectionTaylor Swift, the soundtrack for The Twilight Saga: Milking Fans One Last Time Breaking Dawn, Part 2, and Lana Del Rey.

Sure, Tesfaye’s team has been putting in effort to promote the hell out of this thing.  First there was the album trailer. Then there was the video made for “Wicked Games.” Don’t forget about Wiz Kahlifa’s Weeknd featuring O.N.I.F.C. cut “Remember You.” And that’s just the stuff we’ve covered here! But it really speaks to the effect an artist can have on their fans that will compel them to purchase something they essentially already have. My hat goes off to you, The Weeknd. You made it.

Check out the video for “The Zone” featuring Drake below.

If you like The Weeknd then check out OurStage artist Futura.

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