Chief Keef Debuts "Love No Thotties"

posted in: Music News • Urban

Chicago emcee Chief Keef knows a good marketing formula when he sees it, and this morning continues his trend of releasing new material through music videos with, “Love No Thotties.”

Featuring Keef and the numerous cars he appears to own, the promotional video for “Love No Thotties” is a relatively simple affair. Keef’s fans have grown attached to the rapper through performance clips set in the midst of what seems to be his daily routing of hanging out and get high, so it stands to reason he’d deliver similar content this time around. The only difference between what’s shown here and what people saw in earlier videos like “Love Sosa” is the lifestyle Keef is sharing with viewers. It used to be about the streets he came from, but nowadays its about the materials he’s acquired as a result of his success. You can view the video below.

2013 has been a wild year for Chief Keef to say the least. He started January by entering a three-month prison sentence that put him back on the streets in time for SXSW. From there, Keef hit the road with a string of nationwide shows in between recording sessions and additional court appearances. The time in the studio has so far resulted in two mixtapes worth of material, as well as the song he premiered today. There are rumors a third mixtape will hit the net before 2014, but we cannot confirm that information at this time.

NOTE: If you’re wondering what a ‘Thottie’ is, we suggest heading over to Urban Dictionary.