New Music Biz 101: Blogs

posted in: Features

Blogging! It’s something we read and hear about all the time in our daily lives. Some of you may even have a few that you read everyday. After our post on reading the right blogs, we sincerely hope that you all do. But how can blogs help to further your career and spread your music?
Writing a blog can be time consuming and, when done consistently, can feel a bit relentless. However, the value of blogging as a musician has been proven time after time. One of the more obvious benefits to blogging is the ability to inform your audience on your week-to-week happenings. When working on a major project like a new album or EP, it’s considered one of the best practices to keep your fans informed on your progress. What you may not consider are the benefits from an SEO (Search Engine Optimization) standpoint. The fresher and more relevant content on your site, the more organic site traffic you’ll receive. This is an over simplified way of breaking this down, but for this post’s sake, the explanation will suffice.
As a savvy music business professional, one must consider utilizing blogs from the other viewpoint. It’s important to keep up and engage with the blogs that speak about your genre and style of music. Like any job, it’s always good to know what’s happening in your field or line of work. When you read relevant posts and then comment, you create a voice for yourself. Remember: always leave your artists name and Web site URL in the comment that you write. This will help you from an SEO stand point and once again will increase traffic to your Web site over time.
We hope you enjoyed these short tips on how and why to use blogs to your advantage as a musician. If you have any other strategies, drop a comment below!