New Music Biz 101: Social Media Management
posted in: Features
It’s important for every artist to have a good handle on their social media profiles since it is now the staple for connecting with fans and engaging their community. For a busy artist on the road, however, managing social media can become a difficult task. Hopping between blogs, Twitter, Facebook, YouTube, Flickr, LinkedIn etc. just to get a message to fans can be tedious and a waste of precious time. Luckily there are a few services out that help make these tasks more efficient. The two sites that we’ll focus on today are Ping.fm and Postling.com.
These two services are surprisingly similar and when it comes down to it, the biggest differences are a matter of preference. Here’s the gist of what they both offer: Each service provides a way to aggregate your social media sites. Go to one of the two sites, and you’ll be able to get your account up and running in within a few minutes. There is a simple method to connect your social media profiles to your aggregated account, the process is as painless as possible. Once connected, you simply write your status update, and select the places you’d like it posted. The message is then sent out across your networks!
Of course, there are a couple differences between these two platforms.
Ping.fm
- Twice as many social media networks to post to than Postling
- Ability to create custom groups of networks
Postling.com
- Really simple interface
- Targeted towards users with multiple businesses accounts
Take a test run on both of these services and see which one best suits your needs. Let us know which one you’ve chosen in the comments section, and tell us what you think!