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Behind the Mic: Don't Ditch Your Website

posted: October 6, 2010

In a world where bands are constantly spending hours updating their Facebook, Twitter and MySpace pages, it may seem like having an official Web site is a thing of the past. In fact, a large…
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Behind the Mic: Mailing List Management

posted: September 29, 2010

When managed correctly, mailing lists can be the ultimate key to fan engagement. A mailing list is a directory of fan names and their contact information (e-mail address, phone number and city/state are all good to have).…
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Behind the Mic: Band Photos Done Right

posted: September 22, 2010

If you want to be perceived as a professional musician, it’s crucial to present a corresponding image through your band’s photos. One of the fastest ways for record labels, booking agents and potential fans to tell if…
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Behind the Mic: How to Reach the College Crowd

posted: September 15, 2010

Even though most of them are broke, college students can make the best fans. First of all, they probably listen to music more than any other age group. They listen to music while traveling to…
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Behind the Mic: The Power of Webcasting

posted: September 8, 2010

Did you know that you can introduce your band and your music to a multitude of new fans without even leaving your couch? Webcasting is the newest trend for both upcoming and established artists. With…
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Behind the Mic: Fan Funding

posted: September 1, 2010

Being a musician is an expensive occupation. From gas money to rental fees to gear purchases, the costs constantly seem to be racking up, and there never seems to be enough money coming in to…
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