Tag Archive for 'grammy'

HOW TO WIN A GRAMMY

OSBlog_HowTo_GrammyYou know you’ve been rehearsing your acceptance speech for years… “I’d like to thank the Recording Academy and my fans for all their support …” But invariably your reverie is interrupted by your mom calling you for dinner, or your boss walking by your cubicle, or your significant other telling you to shut up and go to sleep.

It might be kind of nice to get your GRAMMY award speech out of your head and into real time, right? But how?

There’s no direct route to a GRAMMY, but there is a process. And where there’s a process, there’s a way. Here’s how it works, and how you might be able to work the system.

It all starts with members of the Recording Academy. These people fall into one of three categories: voting members, associate members and student members. “Voting members” are music professionals (creative and technical) with credits on at least six commercially released tracks. Think vocalists, conductors, producers, arrangers, songwriters, etc. “Associates” are recording industry professionals like entertainment attorneys, record label staff, artist managers, etc. And “student members” are just that — college students pursuing a career in the music industry (either on the performance or the business side).

Though all three can submit the recordings they believe are worthy of GRAMMY nominations, only voting members can elevate a recording from the bog of submissions to the upper echelon of nominations, and then eventually, the inner sanctum of awards. (Note: In addition to Recording Academy members, record companies are allowed to submit recordings for consideration, but are not allowed to vote.)

To be submitted for consideration by voting members, you need to meet some somewhat ambiguous criteria, but in general the basic rule is that your recording must have been released for sale with general US distribution between October 1 and August 31 of the eligibility year.

Blockbuster artists who are signed to a major music label face an easier path to Grammydom due to their exposure, their vast support team and the many industry connections that come with both. This is why an artist like Beyonce will inevitably win over the house band at your favorite bar. The path less taken (because it’s virtually a 90-degree uphill battle) is to spread your recording virally throughout the labyrinthine network of Recording Academy members and hope that it catches on like “Chocolate Rain.” That means it requires a herculean marketing and PR effort, which is something that many smaller artists simply don’t have the time or the manpower to handle on their own.

But maybe you’re the exception. So here’s what you do — become a non-voting member of the Recording Academy. Go to as many events in your chapter as you can possibly handle. And look for ways to market your recording to the people who matter. Example: Invite chapter members to a live performance and supply attendees with copies of your CDs for their GRAMMY consideration.)

Who knows, maybe one day you can trade that hairbrush in for a real mic and finally deliver your acceptance speech. And, if you’re lucky, maybe Kanye will even let you finish.

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FINE TUNINGS: HOW TO WIN A GRAMMY

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There is no shortage of awards shows. Every time you turn around, it seems there’s some brand new red-carpet event. From the Billboard Music Awards to the American Music Awards to the People’s Choice Awards to the VMAs, there’s no argument that “music’s biggest night” is still, without question, the coveted Grammy Awards.

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On January 31, 2010, the Grammy Awards ceremony will mark the 52nd year the cute little statues have been given out. In fact, the awards have outlived the gramophone they were named for and modeled after.

My friend, Eric Tingstad, of the instrumental duo Tingstad and Rumbel, proudly displays his own Grammy on the fireplace mantle of his home. He and musical partner Nancy Rumbel won the golden statuette for Best New Age Recording in 2002 for “Acoustic Garden.” I can’t walk past that Grammy without picking it up. It’s so bright and shiny and impressive. Best of all, it has the name of my friends engraved on it so it’s personalized, too. Everything about winning a Grammy is heavy, both literally and figuratively.

But what most musicians don’t know, is that what you see on the awards show only represents a handful of Grammys given out each year—less than 15 of the total 109. This means there are plenty of other Grammys to go around.

And while the competition for a Grammy is steep (the annual entries received range from 15,000 to 19,000), there are categories you may not know about. There are Grammys awarded for Best Short Form Video and Best Long Form Music Video, Best Instrumental Composition, Packaging, Album Notes, Best Tropical Latin Album, Best Banda Album, Best Hawaiian Album and even best Surround Sound album. In other words, there’s a lot more to the Grammys than meets the ear.

Bill Freimuth, Vice President of Awards and Nominations, says most people would be surprised just how complex the process is. And, like the music industry itself, it’s constantly a work-in-progress. This year, for example, Americana has been recognized as an official category for the first time. Since this process is even more complicated than getting a new dog breed recognized by the AKC, I asked Bill to explain how a new Grammy category is born.

Three years ago—through a proposal to the Awards and Nominations Committee—NARAS (The National Association of Recording Arts and Sciences, Grammy’s real name), added Americana to the Contemporary Folk category, making it Contemporary Folk/Americana . This year, the entire folk field was renamed and restructured so it’s now called American Roots Music. Next, blues categories were brought into this new field, as was Bluegrass, from the Country field. Then Americana was split out from Contemporary Folk as its own category.

While new categories take time to gestate, other categories bite the dust. This year, the Best Polka Album category is going the way of the cassette tape. There was also once a Female Rock Vocal category, but that one went away because of a lack of entries. Personally, I wish Alternative could find another name to reflect independent artists since, after 20 years, that word doesn’t really mean anything any more.

So why, exactly, do some Grammys get axed while others thrive? Bill explains that categories that don’t meet the minimum thresholds of entries are discussed at the annual Awards and Nominations Committee meeting. This committee is a gathering of nearly 5o musical experts that cross musical genre and geographical lines. All decisions must be ratified by the National Board of Trustees.

One of the most heated debates every year is over the Best New Artist category. When Lauren Hill and Shelby Lynne received Best New Artist Grammys, there was a media uproar because they both been kicking around awhile before they became household names. So how does an artist qualify to win that one? Bill says an artist must have released at least one but not more than three albums within the eligibility year and the year that an artist wins, must be the first year that the artist “attained public prominence.” “It’s the gray area of that last part that causes a lot of discussion,” Bill says.

Another area of confusion is the nomination process itself and what constitutes an actual nomination. Back when I published a magazine, I used to get press releases from unknown artists that insisted they were nominated for a Grammy. Most of the time, this wasn’t exactly true. Everyone who submits gets on to the first ballot. So people, please don’t claim you were nominated for a Grammy when you get on that first ballot. What you are really saying is that you filled out the paperwork properly. That is not a nomination.

And, as you would imagine, it takes a village to create a Grammy telecast. Bill’s awards staff is comprised of 16 full time, 1 part time and up to 4 temps at any given time. Most staff members have specific genre-management assignments and, as the big day approaches, there are all hands on deck. Suddenly it’s Grammy day and the Staples Center is filled with press, celebrities, nominees from all 109 categories and a bit of on-stage drama for good measure. Bill says his favorite televised Grammy moment, if he had to pick one, would be Radiohead playing with the USC Marching Band.

Grand as it is, NARAS does a lot more than put on an awards show. They raise money for musicians and music industry folks in need through MusiCares, the Grammy’s charitable arm. (They gave money to help rebuild New Orlean’s music community after Katrina.) A new Grammy Museum recently opened in Los Angeles. And the organization is visibly involved with advocacy for legislation that affects musicians at every career level.

So, yes, the Grammys really are a big deal and cover a lot of ground. But it’s still the most coveted award of them all. Why is it so prestigious? “Because it’s a peer-based award,” says Bill, “music professionals recognizing other music professionals. There’s that and also the integrity of the process. You can’t buy a Grammy.”

METAL MONDAY: TWENTY YEARS OF METAL

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Twenty years is a long time. Two whole decades. Many things can change in that amount of time, but few styles of music went through as many changes as metal.

"The flute is a very heavy, metal instrument." - Ian Anderson

"The flute is a very heavy, metal instrument." - Ian Anderson

1989 was the tipping point that steered metal into the state we know it now. The thankful decline of the hair metal plague was in full-effect, death metal was on the rise and thrash metal was still going strong. This was the year of the infamous Jethro Tull upset over Metallica for the “Best Hard Rock/Metal Performance Vocal or Instrumental” in the first ever Heavy Metal Grammy (much to the dismay of the metal community and rightfully so—Jethro Tull is not even close to metal). Tipper Gore and her PMRC was bringing the hammer down on metal with their censorship threats, and Guns N’ Roses had taken over the mainstream metal territory. Metal was under fire from all angles. For the greater good of metal, however, all of these things were ultimately great. The core die hard metal community decided they had enough, and were going to take a stand by pushing metal styles to the extreme.

Prog-metal greats, Dream Theater

Prog-metal greats, Dream Theater

Dream Theater, Stratovarius and Obituary are the most notable bands who released debut albums in 1989, all of which saw moderate success, and who later came to shape their genres for the next two decades. 1989 also saw the formation of many new bands, such as Dark Tranquillity and Cannibal Corpse, who helped shape the metal world over the last twenty years. Even with the huge successes these bands saw in the 90’s, they were still not able to overcome the hip hop and grunge onslaught throughout the decade and break into the mainstream — unless you were Anthrax and did a collaboration with Public Enemy (which ultimately led to the “rap metal” fiasco of the late 90’s). I’m not talking about the popular bastardized offshoots of metal (e.g. Limp Bizkit, Nine Inch Nails, Korn, Disturbed, Deftones, etc.) that developed in the 90’s. I’m talking the “real” metal of the 90’s—Blind Guardian, At The Gates, In Flames, Symphony X, Suffocation—none of these bands got as much mainstream exposure in the 90’s as they deserved. Instead, the less abrasive grunge style took over. The mainstream was tired of the aggression-fueled style that metal brought and grunge stepped up to the plate, switching the anger for angst which hit home for the flannel-clad teenagers of the 90s.

George "Corpsegrinder" Fisher, of Cannibal Corpse

George "Corpsegrinder" Fisher, of Cannibal Corpse

Ultimately, metal being a subterranean music style throughout the 90’s was for the betterment of all metal genres. Everyone saw what happened in the 80’s when metal broke into the mainstream (yes, hair metal). The same thing happens to most genres of music—evolution happens when the genre is not in the spotlight (which means grunge is directly responsible for the black sheep that is Nickleback). Without the 90’s era of metal, we could still have things like the horrid pop-punk and boy bands of the early 2000’s (we can actually thank hip hop for helping to rid of that nuisance). Slowly but surely, metal is making its way back into the mainstream. There are 14 metal albums in the Billboard Top 200 as I write this, one of which debuted at #6— Black Clouds & Silver Linings by our progressive pals Dream Theater. Metal is stronger than ever, and looks as though it is still on the rise. Lookout, mainstream media, we are storming your beaches, and about to take over your cities. Yes, those ones that were built on rock and roll.