New Music Video Roundup

posted in: Features • Pop • Rock • Urban

Ever since the launch of MTV in the early ’80s, music videos have been extremely important for artists. Videos are more than just a promotional tool; they are their own art form. A great music video can provide a distinct visual element to the song that you will remember every time you hear it. When Michael Jackson’s “Thriller” plays, most people can instantly picture its iconic video in their head. Here at OurStage we have a variety of great music videos in our many Video Channels. However, a few artists have dropped some brand new videos in the last few weeks, and they are so awesome that we needed to share them with you.

First off we have Late Cambrian, who won our “Kickoff To Kahbang” Competition a few months back. The band just released a music video for their song “ND Passerby (A Background Anthem),” which the band described as “about being an extra in movies and TV shows.” The video shows the members of the band experiencing the downsides of being an extra; being excluded from the VIP dressing room, having to use a different bathroom then everyone else and getting banned from the good snack table. There are some really interesting shots in the video, particularly between 1:25 and 1:37, which uses a neat stop motion effect. The video is really funny and it suits the upbeat, power pop style of the song.

Next up we have the well shot video from Nashville’s Darling Parade for their song “Never Wrong.” The video begins with the band performing in the most unlikely of places, a huge field in the middle of nowhere. While this might seem strange at first, the setting allows for some great visual moments. The lush green of the field and the bright blue sky combine to form a breathtaking color palette on screen. By contrast, the end of the video shows the band performing in the same field but at night, with bright lights hanging from a tree behind them. Even though they’re in the middle of a huge field, it feels like they’re on a huge stage, which seems appropriate. Darling Parade seem destined for big things.

Next up, we have New York emcee Yonas and his video for his remix of Foster The People’s smash hit “Pumped Up Kicks.” While Yonas samples the song’s irresistible chorus melody and bass line, he adds in synthesizers and drum machines to give it a hip hop feel and make the song his own. The beat fits perfectly with Yonas’ double time flow, with him squeezing as many words into each bar as possible. The video shows the rapper, appropriately enough, hanging out in a playground with a huge group of kids, and participating in one of the most epic water gun fights we’ve ever seen.

Lastly, we have Colorado emcee Black Prez and his video for “She On Fire.” While this hip hop song features some great punchlines from Black Prez, the focal point of the song is its catchy dance beat, which makes it the perfect party song. The video reflects the vibe of the song, showing Black Prez hanging by a pool, dancing at a house party and rocking a show. Inexplicably, this video also features a water gun fight scene like the Yonas video. However, Black Prez’s version features less cute kids and more bikini-clad women.

You can check out more great OurStage music videos in our Pop, Rock, Hard Rock, Hip Hop, and Country Video Channels!