Black Veil Brides Use Fan-Generated Media To Create "Unbroken" Lyric Video

posted in: Music News • Rock

Black Veil Brides are one of the few bands working today whose music has become a movement. Outcast and/or downtrodden tweens and teens flock to their rock-laden anthems of perseverance like moths to flame, and in their latest lyric video the band has used content submitted by their diehard fans to create their visuals.

October has been designated “Anti-Bullying Awareness Month.” To mark the occasion and bring light to the struggles experienced by countless people around the world, Black Veil Brides chose to release their song “Unbroken” as a promotional single.

“October is Anti-Bullying Awareness Month,” reads a message from the band, “and to show our support to the ones negatively affected by bullying, we created the ‘Unbroken’ shirt. We compiled the photos we had [fans] send in of [them] wearing the shirts and turned it into the ‘Unbroken’ lyric video.”

You can view the video below.

The “Unbroken” clip is not the first time Black Veil Brides have gone out of their way to bring attention to the effects of bullying. In January, right around the time the band’s newest album hit stores, frontman Andy Biersack taped a two-minute public service announcement (PSA) for the Musicians Opposed To Bullying (M.O.B.) web site. The clip, in which the singer talks about self-injury or self harming ” when a person deliberately hurts themselves physically to deal with the emotional pain they are suffering ” can also be found at the end of this post.

Black Veil Brides toured for the majority of 2013 and by all accounts will do the same in 2014. If you like what you hear and want more music from the band, please be sure to pick up their album, Wretched And Divine: The Story Of The Wild One.