DIY Public Relations: What You Need To Know

posted in: Country • Features • Latin • Pop • Rock • Urban

Three years ago I started a music blog covering local and national musicians, and aiming to showcase those with not only talent, but passion. Although at first the press releases came in slow and steady, they quickly became overwhelming. This is especially the case when you’re running a one or two person team, as many blogs are.

Though it might be easy to fall into the assumption that labels, magazines, blogs and radio stations are overstaffed and underworked, I’m here to tell you that for the most part, it isn’t true. Although it is true that most music industry professionals want to break the next big thing, they are often not only understaffed, but overworked, and sifting through hundreds of press releases a day can become not only tedious, but impossible.

That’s why making yours stand out is so important. It’s also why so many bands and companies hire PR professionals to handle their publicity. But for those on a budget (and really, who isn’t these days?) we’re here to help you craft your own PR campaign, with a few simple steps. Check them out after the jump.

1) Email Template:

If you’re short on time, you can simply craft a plain text email, but remember that for many blogs, radio stations and websites, it’s their first impression of you, so you want to make it a favorable one. Consider using Mailchimp, which allows free use as long as you don’t go over 2,000 emails/month. They offer a comprehensive list of templates, campaigns and email lists with the ability to schedule as often as needed, along with a ton of other cool options for crafting your first PR campaign.

2) Email Subject:

Being the first thing people will see when greeted by your email, it should go without saying that your email subject has to be catchy and if at all possible, personalized. If you’re sending a mass email this may not always be possible, but personally, if I see my magazine’s name in the headline, I’m a lot more apt to open it than if it’s just a generic release of X Band Releasing Album. In addition, be sure to say exactly what you’re promoting within your headline, using keywords such as album name, interview requests, or any organizations you may be affiliated with.

3) Body:

Once you’ve enticed people to open your email, you’re halfway there. Now the trick is to keep them hooked. From personal experience, a short to the point email is far more likely to catch my attention than a long, drawn out one. This is a generation with a strong desire for instant gratification and in this industry, that’s tenfold. So be sure to keep it professional, but to the point. Make sure you give them a call to action. For instance listen to our album here or come check out our set here.

5) Links/Signature:

This is perhaps the most important. You must remember to include band links and contact information. Make it as easy as possible for them to find out more about your band. Consider crafting a signature with a contact phone number, social network and website links. Don’t forget to include a link to your music.

Tip? Send them your OurStage EPK. We’re sure they’ll like what they see.

Now get creative and get out there! The world is waiting.