Beecher’s Fault, ‘The Easiest Drug To Sell’

posted in: Artist Features • Music News • Pop • Rock

The closest analog we could think of while enjoying the new album from Beecher’s Fault, The Easiest Drug To Sell, was Talking Heads. Immediately, the mechanized groove of the opening track, “Moneymouth,” mirrors that of the Heads’ classic “Once In A Lifetime.” The rest of the song and album (at seven songs and just over 26 minutes, it’s technically an EP) is wholly original, but Beecher’s Fault’s meshing of electronic and precisely processed sounds with natural instrumentation, warm lead vocals and tight male-female harmonies (from vocalists Ben Taylor and Lauren Hunt) follows a blueprint created by that seminal NYC art rock band. The Easiest Drug To Sell feels carefully sequenced to invite in the listener, from that somewhat clinical intro through a flat-out rocking and gospel-tinged closer, “Life In This Light” (and doesn’t that title also just evoke the Talking Heads?), which we wrote about when it was released last summer. The lyrics match this flow, beginning with the despairing “Moneymouth” to that final song’s grand zen-like acceptance, via some ebb and flow anxiety and uncertainty on tracks like “Last Disaster.” You can hear the entire record at the Soundcloud link at the bottom:

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